Pawcast11AI talking dogs · Podcast style
Pawcast11 is our own creative lab: three dog hosts, one podcast set, and a format built to be shared. We launched it from nothing on Instagram, Facebook, TikTok and YouTube — and in a year it grew to 250K+ followers, 200M+ views and a real business.
Pet content is everywhere — but most of it is a cute clip, then gone. We wanted characters people would come back for. So we designed a full creative framework: three recurring hosts, one podcast set, and a voice that says out loud what every dog owner suspects their dog is thinking.
We launched on Instagram, Facebook, TikTok and YouTube at the same time, cutting every episode natively for each feed. Instead of guessing which platform would win, we let the numbers tell us — then doubled down on the hooks, characters and topics that pulled people in.
The result: 3M views in the first 3 months, from accounts that started at zero.
Recurring characters compound. Every new episode found new viewers, and every viewer already knew Bruno, Beans and Honey. A year in, the channels passed 200M+ views and 250K+ followers across four platforms — an audience big enough to build a business on.
Views are only the start. We turned Pawcast11's audience into income in three ways:
Characters fans follow from feed to feed.
The content itself now earns on Facebook.
Products fans can buy and download.
Pawcast merch, worn by the hosts themselves.
When your characters have a fan base, every product launch is content. The Pawcast merch line launches the same way the episodes do — on set, with the hosts wearing it.
Characters, set and format live on four platforms. The first 3M views proved the idea.
Double down on what works. The channels compound past 200M+ views and 250K+ followers.
Facebook monetization, digital products and an online merch store — all live.
A cast people recognize turns every new video into an episode they want to watch — not an ad they skip.
Launching on four platforms at once showed us fast where the format worked best — and where to push.
Monetization, digital products and merch came after the fans. An audience you own is the strongest launchpad there is.
Get your brand introduced to Pawcast11's audience by Bruno, Beans and Honey — or let's build a character-led content engine for your own brand.