Di Fiore Creative
CUSTOM VIDEO ADS FOR PET BRANDS

We don't just make pet ads. We put your product in front of 250,000+ pet owners.

We built that audience from zero in 12 months, without spending a single dollar on ads. Now we make the videos for your brand — and run the campaigns that scale them.

250K+ Pet Owners following
We find the winner first, then you spend
4 brands featured a month
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Bruno, Beans & Honey — the hosts your product gets introduced by.
50+ pet brands scaled profitably
35K
Instagram followers
166K
Facebook followers
200M+
Tot. views (last 12 months)
77.9%
Engagement rate · US audience
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Every pet ad looks the same. Pet owners scroll right past it.

Golden retriever. Sunny kitchen. Slow-motion kibble pour. Pet is one of the most crowded categories on Meta and TikTok — and most brands are fighting for attention with the exact same shot.

Meanwhile, 250,000 pet owners are happily watching three dogs host a podcast.

That's not luck. It's the one thing we've spent a year getting good at: making a dog owner stop. So we do two things for pet brands — put your product into our channel and find the angle people actually respond to, then build and run the ads around it.

That's the skill we bring to your brand.

Two ways to work with us

Start with a feature. Scale with the full engine.

Door 1 · Most brands start here

Get featured on Pawcast

Bruno, Beans or Honey feature your product in a podcast episode, a newsroom segment or a special announcement — written for your audience, in our voice, approved by you before anything gets made.

  • One character video, posted on all four @pawcast11 channels (250K+ follower - 1M+ monthly views)
  • You approve the script before production — nothing goes live you haven't read
  • Clearly labeled as a paid partnership and AI-made
  • Category exclusivity: we won't feature a competitor that month
  • Performance report in 14 days: views, watch time, saves, comments, clicks
  • Rights to reuse the clip in your own ads for 30 days
We take only 4 brands a month.
Apply for a Feature
Door 2 · The full engine

Pet Ad Studio

One video is a test. This is the system. We produce your video ads and run the campaigns that scale them — one team, so your creative and your media buying stop working against each other.

  • Character-led and UGC-style video ads, built to test
  • Fresh creative every week — winners scaled, losers killed
  • Campaign management for a flat monthly fee, never a % of your spend
  • Reporting on what matters: CPA, ROAS, revenue
  • Collaboration clients get priority, and what we learn on our channel feeds your ads
  • 4.6x average ROAS across our pet clients
  • 7.8M+ Ad spend managed
Let's Chat for 30-minutes
The Pawcast Test Lab

Find the winning angle on 250,000 pet owners. Then put a budget behind it.

01

Feature

Your product goes into a Pawcast episode, in front of an audience that already chose to watch pet content.

02

Measure

We read the signal: which moment held attention, what people commented, who asked where to buy.

03

Scale

The winning hook becomes your paid ads — produced and run by the same team that found it.

Start With a Feature

The Pet Ad Studio Guarantee

If you follow our system and don't see a 20% or greater drop in your CPA within 90 days, we'll pay you $2,000 for your time.

Let's Chat for 30-minutes
See the dogs at work

Three formats pet owners actually watch

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The Podcast Studio
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The Announcement
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The Newsroom
Pawcast Studio

Straight answers

Are the dogs AI?
Yes. Bruno, Beans and Honey are AI-generated characters. Every sponsored video is labeled as a paid partnership and as AI-made, following each platform's rules.
Do you work with competing brands?
Not in the same category at the same time. When you collaborate with us, your category is yours for that month — and we'll tell you up front if someone in your space is already booked.
What does it cost?
Collaborations are quoted per brand, based on the format and the rights you need. Pet Ad Studio is a flat monthly fee, never a percentage of your spend. You'll have real numbers on the strategy call, not a brochure.
What if the video underperforms?
You get the full report either way — views, watch time, saves, comments, clicks — and the honest read on why.
How long does it take?
From approved script to live video, 10 days. We'll give you the slot date when you apply.
Do I have to sign a retainer after a collaboration?
No. A collaboration stands on its own. If the numbers are good we'll show you how to turn them into paid ads — your call.
Who runs my campaigns in Pet Ad Studio?
The same team that makes your videos. Creative decisions come from campaign data, campaign decisions come from what the creative teaches us.
Is there a guarantee?
If you follow our system and don't see a 20% or greater drop in your CPA within 90 days, we'll pay you $2,000 for your time.
Your Product, Their Feed

Let's get your product watched

30 minutes. We'll look at your current ads and tell you honestly which door fits your brand — a Pawcast feature, the full Pet Ad Studio, or neither.

Let's Chat for 30-minutes